Naked you won't last long – no values, no sport. Just like the credit crunch where if there is no capital there is no business, in sport we are facing a values crunch. If we don’t arrest the decline in values then there will be no sport as we know or want it. If you value values in sport then help us ensure they are not just words but have some meaning in the lives of all who are involved in sport.

At a past meeting of the Sports Advocacy Group the audience was vague about how it would handle certain sporting situations. Do you follow Adam Gilchrst and walk when caught behind? Do you dive in the penalty area? In theory we support doing the right thing in situations like these but when put to the test do our actions match our values?

Under pressure some value judgements are difficult to uphold. We want to help develop a robust regulatory framework around values in sport and to help provide the right technology and support for officials to police the system effectively. Together with a strong education about values in sport, we're working to help ensure that when you're right on the boundary’s edge you make the right decision based on your values.